But one such company, a purveyor of controversial and scandalous Super Bowl ads, has spent the last few years reconfiguring their approach to advertising as well as their office culture and recruiting processes. GoDaddy, under the helm of chief executive Blake Irving, is practically a different company than it was four years ago. And it has certainly flourished as a result.
Today, GoDaddy is worth over $7 billion.
How did GoDaddy successfully battle sexism and change their company top down?
As reported in the NYT: GoDaddy focused on attacking the small, subtle biases that can influence everything from how executives evaluate employees to how they set salaries.
GoDaddy overhauled its employee evaluation forms, replacing open-ended questions with specific criteria that evaluated employees’ impact, rather than their character. Instead of asking if someone is good at communicating, the new evaluation form asked managers to document instances when an employee shared knowledge with a colleague, or collaborated with a team.
GoDaddy is now recognized as being among the nation’s top workplaces for women in tech.
Today, almost 25% of GoDaddy’s employees are women, including 21% of its technical staff. In 2016, 50% of new engineers hired were female and 26% of senior leadership are women.
It seems perhaps this could be a signal to other companies looking for change. It’s possible.
After all those Super Bowl ads, who would’ve thought GoDaddy would be a bastion of gender equality!?