According to Hospitality Technology’s 2017 Lodging Technology Study, titled “Frictionless Hotels: Enabling the Omni-Experience,” hotels are spending as much as 6 percent of total revenue on technology. The study also reported that 57% of hotels planned to spend more on technology this year than they did in 2016, while 42% planned to spend about the same and just 2% said they would decrease their IT spending.
This is great news for companies like Intelity Corporation, which creates technology products for hotels, including companies like the Four Seasons, Loews, Conrad and Pacific Hospitality Group.
Marriott was among the early technology adopters, having introduced an app in early 2012 that offered the ability to book a hotel room. Since then, the company has added features that allow guests to use the app to check in and check out; receive an alert when a room is ready; make requests of the hotel staff; and, in at least 500 locations, to unlock a room.
According to Bjorn Hanson, a professor of hospitality and tourism at the Tisch Center of New York University, Hotel occupancy rates in the United States are at 65.5 percent, the highest since 1984.
And this is all in competition with companies like Airbnb. It’s with tech that hotels can compete, and hospitality companies are focusing on tech in five key areas: Energy Efficiency, Smart Screens, Social Media Influence, Location-Based Services, and Mobile Function. It’s not all about the guest or customer. Smart thermostats can conserve energy and water recycling for laundry can save a business hundreds of thousands of dollars in utilities and energy bills.
Technologies and connectivity, eg. smart phones, have completely disrupted many industries over the last few years and it seems now hospitality is next.
If you’re working on a hospitality tech, please let us know! Here at Workville, we pride ourselves on our community of startups and are always looking to help companies find the coworking space in NYC they need to grow their business.