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Wishi’s Female Founders Support Women, Disrupt Trillion Dollar Industry

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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

– Jeff Bezos

By the end of 2018 Amazon is projected to surpass Macy’s as the largest United States retailer, eventually becoming the largest apparel retailer. Fashion retail is scrambling to adapt to the Amazon age. Retailers emphasize a new vocabulary as the end-all for how to adapt –  but the new industry terms are more confusing and disconnected than Leonardo Dicaprio’s dating life during fashion week. Buzzwords include omnichannel, m-commerce, CX and IX. We did a deep dive to identify what buzzwords the customer wants to hear, and in doing so, we also discovered a big surprise.

Influencer marketing continues to be on the rise. New York Mag dubbed influencers the new fashion establishment (influencers accounted for 70% of Revolve’s $1 billion revenue in 2017). Warby Parker and Bonobos pioneered in-store shopping experiences, which have become the new norm for brick and mortar stores. StitchFix, a subscription-based styling company, recently IPO’d and their CEO Katrina Lake is accoladed as one of the few female CEO’s in Silicon Valley. This is where we discovered something surprising; in addition to StitchFix, female-founded stylist platforms are on the rise. Surprisingly though, they continue to be under the radar of the tech and retail industries. Lean-in as we examine another female-founded stylist platform, Wishi, and how it uses technology to disrupt the trillion-dollar retail industry.

Wishi, the name stands for Wear it, Share it, is quietly disrupting retail by solving three key problems: how to create a personal experience, how to offer efficient service, and how to build customer loyalty.

As summarized by Google in 2018 here is what the customer is expecting: “Expectations of instant personalization and total relevance are still climbing. People are changing what they search on Google: over the past two years the search term “__ for me” increased 60% and the search term “___should I __” increased 80%. In the past year, 40% of YouTube users turned to the platform to learn more about a product before they bought it. (Google) Before the purchase is complete, 52% of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications with them. (Salesforce) Within six months after an omnichannel shopping experience, customers logged 23 more repeat shopping trips to the retailer’s store and were more likely to recommend the brand to family and friends than those customers who used a single channel. (Harvard Business Review).

Co-founders Aya Elhannan, Lia Kislev and Clea O’hana launched Wishi in 2015 as a solution to their friends frequently asked question “what should I wear tonight”. The founders’ combined experience in technology, business, and fashion makes them uniquely qualified. As it turns, on the average daily basis, women spend 20 minutes and men spend 15 minutes staring at their closet finding something to wear. That adds up to six and four months respectively spent each year trying to get dressed.

The technology behind Wishi is analogous to Waze, a practical tool to get you where you are going, with the help of crowdsourced information. Wishi is a practical tool to get you dressed with the help of personal advice. Getting started on the platform is an intuitive process, similar to creating a dating profile – answer a list of dropdown questions, upload pictures from your closet, and synch social media pictures to create context around your lifestyle. When it comes to choosing a stylist, clients have the option of letting Wishi match them upon completing the profile OR choosing a stylist before completing the profile. This is noteworthy because, in retail industry terms, it means that stylists are able to jump in and help clients at the beginning of the customer journey.

The average user demographic is a working mom in her mid-30s (women account for $7 trillion in spending and 85% of all consumer purchases). She has neither the time to search for the right outfit nor the patience to scroll through every Instagram influencer, celebrity endorsement, Pinterest board, and new e-commerce website. Instead of spending time scouring her closet and the internet, she trusts the Wishi stylist to mix and match her closet items (now uploaded into her online profile) and to send shoppable links for new items (based on the now completed profile questions). The stylist asks for feedback throughout the experience, keeping the client engaged and interactive. It surmounts to an instantly gratifying, personalized, shopping experience.

Wishi’s stylists are not paid on commission, which ensures they have free, unbiased reign to shop the internet for their clients. Non-commission-based transactions are unusual for retail sales, but it’s working. According to FarFetched, there is an 85% conversion to purchase rate when there is a Wishi stylist between the client and the product, making it much more likely that the client will purchase the item. According to Statista, by 2021, 53.9% of all retail e-commerce is expected to be generated via m-commerce – i.e. on mobile devices.

Available on the App Store, Wishi’s booking widget also integrates with social media (Instagram), music festivals (Coachella), dating apps (Bumble) and travel companies (Contiki). This is innovative for omnichannel; meet the customer in her context. It creates a proactive way for stylists to support the client. For example, did you know that the Google search “What to wear to a Taylor Swift concert” spiked by 1250% this summer? Wishi’s stylists could have predicted this even before Google trends reported it – stylists engage with clients before the Google search.

Wishi’s technology empowers human based relationships, and in turn, drives sales. Fashion retailers pay attention, female-founded Wishi is an innovator to watch.  Let’s hear it for the girls. New York Fashion Week September 2018 watch out, wishi is behind fashion street style 2018.

Workville’s coworking space recently hosted Wishi for an interview (click here). Email info@workvillenyc.com to learn more about the female founders in our network. 

Download the wishi app to learn more about how it works.

For the fashionistas, follow Wishi’s Instagram to see what’s trending from New York’s Fashion Week 2018 and the latest fashion street style 2018. 

 

What to Wear?! Workville Found a Solution to Getting Ready Faster

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Workville’s President & COO, Sue Bernstock, was recently interviewed by the on-demand personal stylist platform, Wishi . Read below to see why Sue swears by Wishi (hint: it saves time and money). 

Tell me / us a little bit about where you work?I’m the President & COO of, Workville, a premier coworking space in NYC. I love curating a private club experience for our members. We attract talented, growth-stage companies; I strive to foster a productive, friendly experience for them. Style in a coworking space is a funny thing, there are no real rules. Our members dress a bit more professionally than the typical startup uniform of tshirt, jeans, and flip-flops.

How would you describe your shopping habits and style?

I try to be a smart shopper, investing in nice foundational pieces each season and then layering in the fun, inexpensive, throw-away items. Recently, my strategic shopping had become more like careless shopping. Rather than thinking through what to wear, I’d run to a fast-fashion store to buy a quick pick-me-up. The thing is though, fast fashion pieces aren’t really that cheap and the tailoring isn’t really that flattering. It was detracting from the expensive, flattering items I had thoughtfully selected and it was adding up to be a waste of money.

I used to enjoy shopping and fashion because I think it’s a reflection of who you are and the lifestyle you lead. Cue the sappy music as I describe that on a deeper level, what I was wearing on the outside wasn’t representing who I am today.

About three years ago I went through a major professional change. I quit my job in fashion and built up a career in the startup world (at Workville) basically from scratch. The clothes from my fashion-career didn’t feel right anymore while the ones I was buying left something to be desired, but I didn’t know what that was…

What inspired you to book your first Wishi appointment?

Packing – that was the catalyst for my first appointment. I was packing for a beach weekend out East, something I normally look forward to. But I looked in my closet and didn’t see anything I liked, which really put a damper on my excitement.

I decided it was wasteful to buy new clothes for a weekend getaway. It was time to invest in myself by investing in a stylist, to breathe new life and longevity into my wardrobe.

I literally picked up my phone mid-packing, booked my session, and then spent the commute to the beach setting up my profile and being styled by Clea. Honestly, the session was instantly gratifying. It put some pep back into my step!

So this explains why you decided to book a stylist – Why did you choose Wishi?

Well, actually, I wouldn’t have booked a stylist if it weren’t’ for Wishi. I happen to be familiar with Wishi because it’s well respected. The technology driving their platform is innovative and the co-founders are hardworking and genuine. I had an intrinsic feeling of trust that if I booked with Wishi, I would be getting a thoughtful, personal, easy experience. Expectations were exceeded!

My goal for the stylist session was to conceptualize the “new me” through inspirational ideas, mood boards, and some new clothes. I didn’t realize she would also teach me easy tricks like which accessories to layer for versatility and which unexpected items in my closet mix and match well together.

wishi's app helped Workville's president get dressed for street style fashion week for New York's September 2018 Fashion Week.

 

How have your stylist’s choices helped you get dressed?

Two words: Time Saver. Confidence Booster. That was four words actually…and they are equally important!

During the session, I quickly described my lifestyle to Clea, the stylist I booked and was floored by her intuit. In my personal life, for example, I wanted new options for date nights – I had been feeling pretty blah about my “date night outfits.”

My jaw dropped when she sent the date night options. Clea styled outfits that could easily be dressed up or down, worn with heels or flats (what if the guy is short!) and that flattered my figure. It was as if I had confided in a best friend, but in actuality, I hadn’t specified many of my styling conundrums. She intuitively understood; it was really fun how easily Clea knew what I’d need for this part of my life.

She also made it simple for me to replicate the outfit suggestions; turns out it can be as simple as adding a classic belt to highlight the waistline.  

As for work, I like to be both professional and approachable. I’m frequently member-facing, and sometimes even help with members’ PR – like filming a Shark Tank spot on the fly. I’m also on my feet a lot, so being comfortable is essential too. Clea did it again for my professional life; she knew exactly what I needed. She styled pieces from my closet and also suggested new items to add longevity to my wardrobe.

I thought I may be shooting for the stars when I asked Clea to layer in sustainable or eco-conscious brands. I like the idea of being a conscience shopper but was not patient enough to find the right brands. (It’s hard enough remembering to bring your own bag to the grocery and metal straw to the bar!) Before I could finish typing a half-apology for the high-maintenance eco request, Clea had already sent me shoppable links for chic, eco-friendly items. 

Overall, the styling session with Wishi was very rewarding. I now save a lot of time getting ready.  Clea created virtual mood boards and virtual outfits for me, which I reference before I get dressed; and I feel good when I put on the clothes because I’m excited about the outfits. This new routine takes 10 minutes tops and is really fun.

Will you book your Wishi stylist again?

Yes! It’s going to be a seasonal thing. Rather than throwing money at fast-fashion, I’m moving part of that budget into styling sessions. I can’t wait to share with Clea the items I have invested in for the season, my lifestyle updates, and then let her work her magic. It’s such a fun and worthwhile investment not only in my closet but in myself. I appreciate how passionate the Wishi stylists are about providing a personal experience.

Clea also styled me for New York Fashion Week September 2018 in classy but fun fashion week street style.

Workville coworking space startups project management meeting

Management Tips From Tech Leaders

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“WHAT GETS MEASURED, GETS IMPROVED.”

-PETER DRUCKER

Workville is known as New York City’s best coworking space because of the talented community we foster. There’s a friendly buzz of productivity and success in the air; members value their workday in our inspiring environment. They frequently stop by the management office to share best practices and funny, behind-the-scenes stories of how to build a scaling company. We love hearing their best practices and stories. Below are the top three management tips we’ve learned from our community. 

Workville coworking space startups project management meeting

 

PROJECT MANAGEMENT:

Teamwork is a fan favorite here. Members use it for managing projects from start to finish because it creates a clear workflow across functions. The platform streamlines information into one management system, integrates with other applications, and is intuitive to use. Collaborators can easily add files, images, feedback and most importantly for productivity, can easily track the status. For our satellite office members, this centralized information flow is really important – they frequently work with teams based on the West Coast or abroad.

We use Teamwork for web development projects; collaborators include the Workville team, our member Bklyn Co, and his graphic design teams based in Dublin and Moscow. Anecdotally, Teamwork makes project management feel seamless, so we sometimes forget that our collaborators are based all over the world, working from different time zones. We are guilty of calling the Dublin team at 4am (their time) just to say “love the status update and new design!”. Whoops, early am is not the best time for a compliment. So buyer beware, the one thing Teamwork can’t streamline is different time zones. 😉

PROFESSIONAL WRITING

 Grammarly is like Word 10.0. It’s a writing assistant tool powered by AI. We had the privilege of seeing the founder pitch at Israeli Pitch Day; it was one of those aha moments when we knew we had just met the next unicorn.

Our members use Grammarly to ensure all documents and emails are professional, without any spelling or grammatical errors. Schools and universities recommend Grammarly as a real-time educational tool. The platform recaps mistakes, explains grammar rules or spelling context pertaining to the mistake and makes vocabulary enhancement suggestions.

Members give Grammarly a thumbs-up because it’s like having a personal editor plus English teacher, which is especially helpful for anyone whom English is a second language.

HUDDLE MEETINGS

startups use football huddle for project management

Team Huddle is not a tool per say, it’s an ethos. In our community, almost every company uses the Team Huddle approach. Whether it’s a daily or weekly huddle, the goal is to review project status, add clarity to any steps, and to problem solve.

Our blockchain companies choose to have one person lead the huddle (the project lead), while our adtech companies choose a more interactive approach in which everyone provides a status update. The huddle format is what makes these meetings effective – stay standing and keep the meeting between 10 – 20 minutes max. Standing-up helps keep the meeting short and to the point.

Team Huddle’s are a check-in meeting to enhance productivity. Adding new projects or extra talking points deters from productivity. The term “team huddle” is inspired by Football huddles, which are timed and focus only on the next plays in the game.  So, our members recommend that if you feel the huddle getting off track or going overtime, jump in as the team quarterback, wrap up the meeting. Conclude a good huddle with clearly defined action steps and motivators.

To learn more effective management tips from our community, visit us at 1412 Broadway. Contact info@workvillenyc.com.

Workville NYC best coworking space founders

The Tech Industry is Booming, Here’s How to Hire Top Talent

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According to a Tech:NYC study published in Bloomberg, New York-based tech jobs increased  30% over the past 10 years; twice the city’s economic growth in the same time period. Politicians are funding major Tech Accelerators and Institutions to further drive the tech boom, one of biggest initiatives being Cornell University and Technion-Israel Institute. More commonly known as Cornell-Tech, the campus opened in September 2017 on Roosevelt Island with the help of a $100 million grant from the city. With the industry growing rapidly, the question is, how do you choose the right talent for your company. Below are the top five questions  Inc. lists as the “must ask”.

Top 5 Interview Questions Startups should ask: 

1.   Tell me about a time there was no clear answer to a project. What did you do? How did you move forward?Startups succeed when comprised of an enterprising team, a team that thrives on the challenge of brainstorming, analyzing, testing, refining. Look for resourceful, action-oriented talent. Candidates that are comfortable with building as they go.

2.   Tell me about a time when you worked in a fast-changing environment. What did you do when priorities shifted? Since the nature of a startup is to disrupt an industry, there will not always be a clear plan for how; it will take some trial and error. Entrepreneurs that are  agile and react quickly are great hires.

3.   Tell me about a time you were given constructive feedback. How did you respond? Feedback is pivotal for any job – there’s a reason professional athletes spend hours watching Game Day tapes; it’s important for personal growth to learn from any mistakes or to recreate any good plays. Employees that do well with honest, transparent feedback as part of the constant learning process are the best employees.

4.   Tell me about the last time your day ended before you were able to get everything done. This is a clever way of asking if the prospective hire will be okay working long hours. Of course, determine what your company culture is before asking this question – is it an occasional late night or two, or is your company a 24/7 type culture? You’ll also learn insights into the candidate’s soft skills; how do they communicate if their workload is too much or if the deadline will not be met.

5.   Tell me about a time you had to raise an uncomfortable issue with another employee. Then tell me about a time you praised a coworker. What did you do? Culture is extremely important. Particularly when hiring for a team that works closely together, and on challenging projects, which is pretty much how every startup operates. “In a challenging environment like a startup, people tend to be closer-knit and form tighter bonds. The best startup teams support each other, embrace a common purpose, feel that they are in it together… and in the process, transform what was a collection of individuals into a real team.”

Once the talent is hired, the next step is retention. The office environment is frequently cited as a big factor in retention.  According to Business.com, 74% of coworkers are more productive in a coworking space. In our coworking space, we definitely see that productivity is the norm.  Most of our members are so productive that they achieve work/life balance, leaving the office by 6pm, and throughout the day they make the startup life look effortless and fun.

Workville’s office design and personal, hospitality approach to helping members leads to productivity. This is a primary reason Workville has a high membership retention rate, 95% of our member companies stay with us, with the 5% moving out largely because of location change to a new city or because they are moving into an accelerator program. The member companies themselves have high retention rates too. Member companies often feature Workville in promotional videos for employee prospecting, as a showcase of the happy, productive, inspiring culture.

The Workville team loves supporting our scaling member companies. Contact info@workvillenyc.com to learn more about our member retention rate and the best practices our members use to successfully hire and retain leading talent.

Workville Coworking Space Member Company in Conference Room

Entrepreneurs Can Learn From Facebook’s Mistakes

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Mark Zuckerburg’s Congressional hearings, the power of Facebook as an advertising vehicle, the affect Facebook had on national elections…there is so much to digest when it comes to the news about Facebook. It’s only a matter of time before business schools write “mandatory reading” case studies, and Aaron Sorkin produces the sequel to The Social Network.

The Workville team is paying close attention to it all. We decided to break down Facebook’s rise and mistakes from our own angle. What are the key lessons entrepreneurs should learn from Facebook’s mistakes? 

Aaron Sorkin The Social Network movie poster image about Facebook

Founded in 2004, Facebook’s mission statement was to make the world more open and connected. Facebook now has more than 2 billion active users internationally. Mark Zuckerburg pioneered the social media industry and with it, the advent of targeted advertising algorithms. Facebook has since skyrocketed from a social network to internet dominance. Meanwhile, Facebook made the same mistakes repeatedly but never implemented a system of checks and balances. Repeated mistakes become monumental errors, which they are now facing in court. Here is a timeline of their biggest mistakes, and how it all adds up:

2004: Facebook establishes the mission statement “Facebook’s mission is to give people the power to share and make the world more open and connected.”

The Problem: As summarized by Tech Crunch, this mission statement  “had one fundamental flaw: it didn’t push for any specific positive outcome from more connection. Technically, it could encompass digital voyeurism via the News Feed, trading in-person friendship for online acquaintanceship or the filter bubbles and echospheres that have further polarized the United States.”

2007: Facebook introduced the tracking program Beacon, an innovative way to use their technology across websites. This enabled fifty Million Facebook users’ activities to be tracked on other websites (Travelocity, Fandango, The Knot, Overstock.com, and so on). Users purchasing behavior was then posted on their Facebook newsfeed.

The Problem: Beacon tracked behavior without clearly asking for user approval This violated Facebook’s terms and conditions, and basic consumer privacy. So much for that surprise vacation booked on Travelocity or that surprise birthday gift purchased from Overstock.com…

Facebook apologized for the release and recalled Beacon.

2008: OpenID is introduced, enabling users to sign into other sites with Facebook credentials. OpenID is so user-friendly that it became hugely popular, helping skyrocket Facebook’s internet dominance.

With the success of OpenID, Facebook decided to also make the “like” button available on other sites. The “like” button is twofold, it’s fun and it tracks individual browsing history across these sites. Even for non-Facebook users.

Next, a year after OpenID’s successfully launch, Facebook added another update in which users profiles were public by default, and could be searched by anyone.

The Problem: Behavior tracking and making private profiles public violates privacy. In 2012 Facebook settled with the FTC, implementing a privacy policy which a) asks users permission before broadly sharing their information and b)enforces third-party privacy audits for a duration of 20-years. The regular audits were put into effect to prevent Facebook’s habit of “share first, ask later”.

2013: 6 million Facebook users had their contact information, including phone numbers and emails, inadvertently exposed. Even non-Facebook users had their contact information exposed if it had been listed in their friends’ contact information.

Facebook issued an explanation; they experienced a bug that led to the data breach. Here is a snippet of their response: “It’s likely that anyone who saw this is not a stranger to you.”

The Problem: Users did not know that Facebook inadvertently stored contact information they shared with other websites. More importantly though, once the mistake happened, the response was remarkably pragmatic and unapologetic.

To take a page from Elon Musk’s recent tweet about Tesla errors. “Yes, excessive automation at Tesla was a mistake. To be precise, my mistake. Humans are underrated.” Or in the case of Facebook, excessive innovation without consideration is a mistake. Empathy is underrated.

2016: Facebook miscalculated performance metrics of the videos published on their platform, inflating the average amount of time videos were viewed.

Facebook Advertising dollar graph

https://techcrunch.com/2018/04/25/facebook-q1-2018-earnings/

The Problem: In 2015, Facebook announced that they made-up 19% of the $70 billion mobile advertising spend worldwide. This means 19% of the market reviewed inflated metrics, resulting in skewed analytics, decision-making, and ad-spends.

2017: Facebook discovered tens of thousands of fake accounts created on their platform. Facebook introduced a news feed for publishers, but through this feed viral fake news spread faster than real news. Facebook sold users data, without consent, to the political data firm Cambridge Analytica, which was then used to create targeted political ads.

Whoa. 2017 is one big problem year.

Problem #1: Fake People. Facebook deletes tens of thousands fake accounts that were inflating the number of “likes” on news outlets. This was determined during the run-up national elections in France and Germany.

Similarly, in the US, Facebook nixes millions of fake “likes” and followers that targeted news outlets. USA Today alone lost nearly six million overnight. The FBI is now involved in identifying the source of fake accounts, and the spam purpose behind these accounts.

Problem #2: Fake News. Facebook rolls out a new feature; publishing news stories. The sources though are not vetted – fake election news stories outperformed real ones. Many of the viral fake election stories were run out of Russia.

Facebook revealed that during the U.S. presidential campaign, it unwittingly sold about $100,000 of ads to fake accounts linked to Russia. The ads were estimated to have reached as many as 126 million people. In response, Facebook rolled out a tool to allow users to check who’s behind the ads.

Facebook fake news line graph

Problem #3: Cambridge Analytica acquired data on 50 million Facebook members. The data was subsequently used to develop “psychographic” profiles, and create targeted political campaigns, which were used in the U.S. presidential campaign.

In the acquisition of detailed data by Cambridge Analytica, privacy policies are once again violated.  Facebook did not properly vet the data deal and the integrity of their new partner company.

In sum, the leadership and technology mistakes made by a young company were never corrected, and so, the molehill grew into the mountain. Now, Facebook is on trial for what can be summed as astronomical negligence at the cost of users privacy, advertisers dollars, and national elections.

Taking the entrepreneurial perspective – course correcting internal processes while simultaneously scaling new technology from startup to unicorn, well, that is a hefty challenge. Therefore, the biggest takeaway for entrepreneurs is simple: do not wait until unicorn status; learn and improve as you go so that challenges and changes are surmountable. Build your company with the most important foundation of all, integrity.

For Facebook, this means the lessons they should have learned are to invite users to have a say in major upgrades/platform changes, create internal checks and balances, vet partner companies, and act with integrity. 

Here’s the Workville commitment to our coworking members:

  1. Major updates and upgrades are member-approved. We run big decisions by our members first.

In the example of Facebook, surely someone would have said “bad idea” if they had run Beacon tracking by anyone outside of their internal team.

  1. Integrity is more important than the rush to market.

Facebook was a young company when they introduced Beacon technology. Rather than learning from the mistake though, they did it again. Introducing the “like” button across sites was a similar violation of member privacy. This rush to market, aka do first and ask later,  exploits implicit trust between customers and company.

3. Act with empathy. This is a big one for Workville.

We add improvements to the member experience by first asking what they want, and then backing into the “how can we make this happen”.

Data guides decisions, but we also take the time to listen. Too much data creates a disconnect between what the member is actually feeling and why. Data can also be skewed by unreliable sources (or in the extreme version of Facebook – skewed, unqualified, and even fake sources.)

With the launch of OpenId Facebook had the capability to make private profiles public, but that doesn’t mean anyone liked it or wanted it.

Mistakes happen, but what happens next is character defining. For us, it’s important to acknowledge, apologize, and course correct.

In Facebook’s case in which 60 million phone numbers being inadvertently revealed, a proper apology is due. Saks Fifth Avenue exemplifies how to act on a proper apology when a mistake does happen.

4. Commitment to the member experience.

This means we vet every partner company to ensure they align with the Workville mission.

Every decision remains steadfastly centered around our goal of creating a happy, productive, workspace for New York City’s thought leaders.

Email info@workvillenyc.com to learn more about Workville’s commitment to their members.

Workville NYC Coworking Space entpreneurs

Fortune 500 companies embrace Coworking

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Coworking has achieved a new level of disruption to the commercial real estate industry.

According to a Q3 Occupier Survey published by brokerage firm CBRE, 44% of corporations use a form of flexible office space solutions. Brokerage firm JLL projects that by 2020, 30% of all office space will feature flexible terms and open layout design. Flexible work schedules and financial incentives are spurring this change, as well as productivity advantages of working in a collaborative, innovative environment.

This is a huge evolution from when the industry began in 2008. Ten years ago coworking spaces were little-known, fledgling operations. The perception was that it was a millenial-driven trend of affordable office space for freelancers and small start-ups.

Now companies like Microsoft, IBM, and Barclays are backing incubators and leasing offices in coworking spaces. There is a clear benefit to funding incubators – it provides direct access to ideation, innovation, and talent. Coworking space offers similar benefits. Teams accustomed to internal office politics can now be immersed in the creative energy of dynamic coworking spaces, which leads to innovation and networking with leading disruptors.

The shared cost-benefit of coworking is also a driving force in its exponential growth. Shared workspace makes sense for any company entering a new market. From Fortune 500’s to startups, expansion strategies usually start with small, agile teams. Agile growth plans require flexible office space and low overhead. Brokreage firm, Colliers, sites flexible shared office space as a 25% savings on rent alone. There is, of course, the additional savings from the shared amenities.

Coworking space design is also leading innovation, with floorplans that emphasize human-centric design to generate collaboration. Or more simply, sometimes employees just want to move around during the day to keep their energy fresh and productivity levels high.

The question is – how well do corporate personalities and entrepreneurs mix together in one workspace?

Workville’s midtown coworking space bridges the gap between leading startups and corporations. Experienced entrepreneurs and founders choose the Workville shared space.

Having previously held executive-level corporate positions, or previously launched a startup that was acquired by a corporation, Workville’s members are well connected. They embrace coworking for the entrepreneurial spirit it fosters. Ideation and innovation are driven by an inherent love for problem-solving. Entrepreneurs see industry gaps and enjoy pushing the limits in order to pioneer solutions. In addition, experienced entrepreneurs understand the value of knowledge, resources, and mass market appeal that corporations offer.

Workville’s welcoming workspace fosters the synergy between growth stage startups, Fortune 500 companies, and the Venture Capitalists funding startups. Workville achieves this by maintaining the very essence of NYC’s tech scene – a shared, friendly experience with an incredibly smart, tight-knit community in which everyone’s value is appreciated.

workville nyc coworking space lounge area

Email info@workvillenyc.com to learn more about Workville’s ecosystem of industry leaders.

How Millennials Created CoWorking

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Workville coworking spaceCoworking spaces have become a big thing for ALL ages, and the first choice for many millennials.

In 2007, the United States had only 14 registered coworking spaces. The number has since skyrocketed, with over hundreds of thousands of coworking spaces opening across the globe, which equates to over 1.7 million choosing shared office spaces. With the numbers steadily increasing at a 41% compounded annual growth rate, all eyes are now on coworking. So, how did millennials kick-start this coworking trend?

  1. Choosing small enterprise or startups versus corporate – Unsure of the job market and unsatisfied with traditional job descriptions, many millennials choose startups or freelancing. Coworking spaces support their flexible lifestyle – offering cost-effective, flexible membership terms. Traditional commercial real estate leases are a daunting, long-term three – five-year commitment. Startups can scale and downsize at the drop of a hat, so the idea of a long-term commitment does not match the needs of their business model.
  2. Millenials embrace the shared economy – Shared offices are like the best of a Netflix and Uber experience: select a service plan based on your actual needs, share the cost of service with like-minded peers, in a user-friendly, comfortable environment.
  3. Networking and mentoring – Startups and small enterprises tend to be very lean, so the shared workspace is an opportunity for cross-communication and outsourcing.  Millenials also have the opportunity to interact with more seasoned professionals but without the intimidating office politics. This creates great mentor opportunities, and for seasoned professionals, a chance to connect and learn from a generation of innovative thinkers.
  4. Productivity over office politics – Coworking members enjoy a collegiate feeling in their workspace. Working around motivated, energetic people is infectious. Creativity and drive is the norm for the coworking atmosphere, which may explain why so many successful disruptors choose coworking.

coworking space trendsVisit Workvillenyc.com midtown Manhattan coworking space to experience the new way of working. Our space supports the needs of growth-stage startups and thought-leaders.

 

 

 

New Year, New Press. Workville is Featured in TravelMag Best CoWorking Spaces!

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Nothing like starting the New Year with a feature in our favorite, TravelMag! Read below to see what they have to say about Workville’s coworking space. 

The nature of work is evolving, and one of the biggest changes is the number of self-employed and remote workers around the world. Of course, the stereotype of flat-white drinking, MacBook Air wielding hipsters huddled in cafes and coffee shop will be hard to shift, but one way in which freelancers are gaining a more ‘professional’ reputation is through the proliferation of co-working spaces, which can now be found in most major cities. At these venues, so-called communal desks and private offices are available for hourly, daily, monthly or annual rent, either for individuals or small companies, who then have access to all of the location’s amenities, as well as the chance to meet like-minded workers too.

Rated the number one Best Coworking Space in New York by Yelp, Workville has built a reputation for fostering the city’s most talented growth-stage startups. It is also one of the most luxurious co-working locations in the city, featuring spacious offices and open desks, along with sumptuous private terraces where you can kick back and relax, or even take your laptop if you prefer. With over 300 members, including a number of thought leaders and industry disrupters, this is certainly a space where people are focussed on success. The atmosphere is a harmonious mix of professional and friendly, largely due to the management team’s style which focuses on being hands-on and personable. To accommodate growing member demand, Workville recently launched a brand new floor exclusively for large-team offices with between 8 and 25 staff.

LOCATION 1412 Broadway. Members have 24/7 Access. Front Desk hours are Mon-Fri 9am-5pm. Closed Sat-Sun WEBSITE www.workvillenyc.com

Workville

Desks at the Workville co-working space (Photo: Leonardo Mascaro)

Thanksgiving Travel Tips From the Traffic Experts

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Charlie Brown Thanksgiving picture is the same sentiment as our midtown Manhattan coworking space.

Turkey for me, Turkey for you, it’s Turkey Time! It’s also time to plan ahead for the Thanksgiving commute; we’ll be departing from our Midtown Manhattan coworking space. Wherever you may be departing from, we compiled a list of traffic tips that will help you plan ahead. Tips are courtesy of data experts at Google and that handy Waze app they acquired back in 2013.

The Thanksgiving Drive…take the week off

The best travel time is Sunday at 6am, after which traffic congestion gets progressively worse.

The worst times for driving are Tuesday and Wednesday late afternoon, with traffic peaking Wednesday around 3pm. Surprisingly, traffic lightens on Wednesday after 6pm – so take the night owl route.

In New York City, traffic is the worst on the actual day of Thanksgiving, between 2 – 3pm. For anyone attending or avoiding the Macy’s Day Parade, here’s what to expect.

Best time for the return trip is Sunday; the worst time for the return trip is Saturday around 4pm.

So, based on these traffic patterns, the best option is to take off for the whole week! 😉

Charlie Brown Thanksgiving picture is the same sentiment as our midtown Manhattan coworking space.

 

 

The Thanksgiving Flight…

No surprise here, the worst time to fly is Wednesday morning and the worst day for return flights is Sunday. Data shows that Sunday’s flights are frequently plagued by delays and cancellations.

Thanksgiving Day and Monday morning are the recommended flight days – and these days also have the cheapest airfare.

 

Trains, Planes, Automobiles…

Back in May, Waze and the Port Authority announced a data sharing partnership. This means that real-time airport, bus terminal, bridge, and tunnel delays are reported on both the Waze app and the Port Authority app. Smartphones just got smarter.

For the 01%…

Private planes and helicopters are always an option too. Traffic problem solved.

If you want more tips, come visit us at our midtown Manhattan coworking space in 1412 Broadway or email us at info@workvillenyc.com! Now that travel plans are all set, we’re ready for the holiday spirit and that delicious Thanksgiving meal.

thanksgiving dinner meal that we're using our free time in our midtown Manhattan coworking space to plan for.

NYC Coworking members network effectively. Picture of group standing in line to shake hands.

Networking tips from NYC Coworking Members

By | Co-Working, companies, Interviews, networking, Newsletter, Partnerships, services, Uncategorized | No Comments

Workville members are busy disrupting all industries. Our NYC coworking space attracts the best of the best. Their success is a sum of all parts, including expert and agile teams, a clear company focus, strategic marketing, and quality networking to drive customer acquisition. We asked members the hard-hitting question: how do you achieve quality networking?

While a bragworthy amount of connections seems great, the real ROI is when your network understands what you do. Take LinkedIn as an example.  The most efficient LinkedIn users educate their network. Connections should understand your work well enough that they can do the 30-second pitch for you! Post company updates (job openings, awards, accomplishments, and so on). Also post helpful educational articles that are to likely get shared, an action which increases brand awareness for you.

When it comes to networking at events – time is money. Our share space members listed their top three favorite events this Fall, and explain why:

InBound 2017HubSpot’s huge event in Boston attracted over 20,000 attendees, which equates to a lot of handshaking and networking. It also had an impressive lineup of speakers, including Michelle Obama, Mario Batali, and Issa Rae. After listening to these speakers, networking is easy. Just mention which speaker you heard, what was funny or wise about the speaker, and that’s the conversation starter!

NYC coworking space cofounder drives in BMW i8 to TechWeek, pictures here with cofounder of DropCar.

Workville’s co-founder, DJ Dashti drives in style to TechWeek courtesy of DropCar.

TechWeek – A benefit of our NYC coworking space’s central location in midtown is the easy commute to events! TechWeek held panels, speaker series, and community events all over the city.

The Workville fan favorite event was open bar cocktail hour. Not because we’re all lushes (plead the fifth), but because it’s a chance to hang out with industry friends and fellow coworking members outside of the office. All of those “we should hang out sometime” invitations come to fruition during TechWeek.

StrtupBoost – Workville members know the StrtupBoost founder personally. He was a founding member; so full disclosure that this may be a biased favorite. StrtupBoost is a close-knit circle of quality attendees investing in learning, networking, and helping. Nine times out of ten, your contact will send that follow-up email and help with introductions.

To learn more about joining our talented community at Workville, in which networking is a natural experience, email info@workvillenyc.com.

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