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Wishi’s Female Founders Support Women, Disrupt Trillion Dollar Industry

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If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.”

– Jeff Bezos

By the end of 2018 Amazon is projected to surpass Macy’s as the largest United States retailer, eventually becoming the largest apparel retailer. Fashion retail is scrambling to adapt to the Amazon age. Retailers emphasize a new vocabulary as the end-all for how to adapt –  but the new industry terms are more confusing and disconnected than Leonardo Dicaprio’s dating life during fashion week. Buzzwords include omnichannel, m-commerce, CX and IX. We did a deep dive to identify what buzzwords the customer wants to hear, and in doing so, we also discovered a big surprise.

Influencer marketing continues to be on the rise. New York Mag dubbed influencers the new fashion establishment (influencers accounted for 70% of Revolve’s $1 billion revenue in 2017). Warby Parker and Bonobos pioneered in-store shopping experiences, which have become the new norm for brick and mortar stores. StitchFix, a subscription-based styling company, recently IPO’d and their CEO Katrina Lake is accoladed as one of the few female CEO’s in Silicon Valley. This is where we discovered something surprising; in addition to StitchFix, female-founded stylist platforms are on the rise. Surprisingly though, they continue to be under the radar of the tech and retail industries. Lean-in as we examine another female-founded stylist platform, Wishi, and how it uses technology to disrupt the trillion-dollar retail industry.

Wishi, the name stands for Wear it, Share it, is quietly disrupting retail by solving three key problems: how to create a personal experience, how to offer efficient service, and how to build customer loyalty.

As summarized by Google in 2018 here is what the customer is expecting: “Expectations of instant personalization and total relevance are still climbing. People are changing what they search on Google: over the past two years the search term “__ for me” increased 60% and the search term “___should I __” increased 80%. In the past year, 40% of YouTube users turned to the platform to learn more about a product before they bought it. (Google) Before the purchase is complete, 52% of consumers are likely to switch brands if a company doesn’t make an effort to personalize communications with them. (Salesforce) Within six months after an omnichannel shopping experience, customers logged 23 more repeat shopping trips to the retailer’s store and were more likely to recommend the brand to family and friends than those customers who used a single channel. (Harvard Business Review).

Co-founders Aya Elhannan, Lia Kislev and Clea O’hana launched Wishi in 2015 as a solution to their friends frequently asked question “what should I wear tonight”. The founders’ combined experience in technology, business, and fashion makes them uniquely qualified. As it turns, on the average daily basis, women spend 20 minutes and men spend 15 minutes staring at their closet finding something to wear. That adds up to six and four months respectively spent each year trying to get dressed.

The technology behind Wishi is analogous to Waze, a practical tool to get you where you are going, with the help of crowdsourced information. Wishi is a practical tool to get you dressed with the help of personal advice. Getting started on the platform is an intuitive process, similar to creating a dating profile – answer a list of dropdown questions, upload pictures from your closet, and synch social media pictures to create context around your lifestyle. When it comes to choosing a stylist, clients have the option of letting Wishi match them upon completing the profile OR choosing a stylist before completing the profile. This is noteworthy because, in retail industry terms, it means that stylists are able to jump in and help clients at the beginning of the customer journey.

The average user demographic is a working mom in her mid-30s (women account for $7 trillion in spending and 85% of all consumer purchases). She has neither the time to search for the right outfit nor the patience to scroll through every Instagram influencer, celebrity endorsement, Pinterest board, and new e-commerce website. Instead of spending time scouring her closet and the internet, she trusts the Wishi stylist to mix and match her closet items (now uploaded into her online profile) and to send shoppable links for new items (based on the now completed profile questions). The stylist asks for feedback throughout the experience, keeping the client engaged and interactive. It surmounts to an instantly gratifying, personalized, shopping experience.

Wishi’s stylists are not paid on commission, which ensures they have free, unbiased reign to shop the internet for their clients. Non-commission-based transactions are unusual for retail sales, but it’s working. According to FarFetched, there is an 85% conversion to purchase rate when there is a Wishi stylist between the client and the product, making it much more likely that the client will purchase the item. According to Statista, by 2021, 53.9% of all retail e-commerce is expected to be generated via m-commerce – i.e. on mobile devices.

Available on the App Store, Wishi’s booking widget also integrates with social media (Instagram), music festivals (Coachella), dating apps (Bumble) and travel companies (Contiki). This is innovative for omnichannel; meet the customer in her context. It creates a proactive way for stylists to support the client. For example, did you know that the Google search “What to wear to a Taylor Swift concert” spiked by 1250% this summer? Wishi’s stylists could have predicted this even before Google trends reported it – stylists engage with clients before the Google search.

Wishi’s technology empowers human based relationships, and in turn, drives sales. Fashion retailers pay attention, female-founded Wishi is an innovator to watch.  Let’s hear it for the girls. New York Fashion Week September 2018 watch out, wishi is behind fashion street style 2018.

Workville’s coworking space recently hosted Wishi for an interview (click here). Email info@workvillenyc.com to learn more about the female founders in our network. 

Download the wishi app to learn more about how it works.

For the fashionistas, follow Wishi’s Instagram to see what’s trending from New York’s Fashion Week 2018 and the latest fashion street style 2018. 

 

What to Wear?! Workville Found a Solution to Getting Ready Faster

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Workville’s President & COO, Sue Bernstock, was recently interviewed by the on-demand personal stylist platform, Wishi . Read below to see why Sue swears by Wishi (hint: it saves time and money). 

Tell me / us a little bit about where you work?I’m the President & COO of, Workville, a premier coworking space in NYC. I love curating a private club experience for our members. We attract talented, growth-stage companies; I strive to foster a productive, friendly experience for them. Style in a coworking space is a funny thing, there are no real rules. Our members dress a bit more professionally than the typical startup uniform of tshirt, jeans, and flip-flops.

How would you describe your shopping habits and style?

I try to be a smart shopper, investing in nice foundational pieces each season and then layering in the fun, inexpensive, throw-away items. Recently, my strategic shopping had become more like careless shopping. Rather than thinking through what to wear, I’d run to a fast-fashion store to buy a quick pick-me-up. The thing is though, fast fashion pieces aren’t really that cheap and the tailoring isn’t really that flattering. It was detracting from the expensive, flattering items I had thoughtfully selected and it was adding up to be a waste of money.

I used to enjoy shopping and fashion because I think it’s a reflection of who you are and the lifestyle you lead. Cue the sappy music as I describe that on a deeper level, what I was wearing on the outside wasn’t representing who I am today.

About three years ago I went through a major professional change. I quit my job in fashion and built up a career in the startup world (at Workville) basically from scratch. The clothes from my fashion-career didn’t feel right anymore while the ones I was buying left something to be desired, but I didn’t know what that was…

What inspired you to book your first Wishi appointment?

Packing – that was the catalyst for my first appointment. I was packing for a beach weekend out East, something I normally look forward to. But I looked in my closet and didn’t see anything I liked, which really put a damper on my excitement.

I decided it was wasteful to buy new clothes for a weekend getaway. It was time to invest in myself by investing in a stylist, to breathe new life and longevity into my wardrobe.

I literally picked up my phone mid-packing, booked my session, and then spent the commute to the beach setting up my profile and being styled by Clea. Honestly, the session was instantly gratifying. It put some pep back into my step!

So this explains why you decided to book a stylist – Why did you choose Wishi?

Well, actually, I wouldn’t have booked a stylist if it weren’t’ for Wishi. I happen to be familiar with Wishi because it’s well respected. The technology driving their platform is innovative and the co-founders are hardworking and genuine. I had an intrinsic feeling of trust that if I booked with Wishi, I would be getting a thoughtful, personal, easy experience. Expectations were exceeded!

My goal for the stylist session was to conceptualize the “new me” through inspirational ideas, mood boards, and some new clothes. I didn’t realize she would also teach me easy tricks like which accessories to layer for versatility and which unexpected items in my closet mix and match well together.

wishi's app helped Workville's president get dressed for street style fashion week for New York's September 2018 Fashion Week.

 

How have your stylist’s choices helped you get dressed?

Two words: Time Saver. Confidence Booster. That was four words actually…and they are equally important!

During the session, I quickly described my lifestyle to Clea, the stylist I booked and was floored by her intuit. In my personal life, for example, I wanted new options for date nights – I had been feeling pretty blah about my “date night outfits.”

My jaw dropped when she sent the date night options. Clea styled outfits that could easily be dressed up or down, worn with heels or flats (what if the guy is short!) and that flattered my figure. It was as if I had confided in a best friend, but in actuality, I hadn’t specified many of my styling conundrums. She intuitively understood; it was really fun how easily Clea knew what I’d need for this part of my life.

She also made it simple for me to replicate the outfit suggestions; turns out it can be as simple as adding a classic belt to highlight the waistline.  

As for work, I like to be both professional and approachable. I’m frequently member-facing, and sometimes even help with members’ PR – like filming a Shark Tank spot on the fly. I’m also on my feet a lot, so being comfortable is essential too. Clea did it again for my professional life; she knew exactly what I needed. She styled pieces from my closet and also suggested new items to add longevity to my wardrobe.

I thought I may be shooting for the stars when I asked Clea to layer in sustainable or eco-conscious brands. I like the idea of being a conscience shopper but was not patient enough to find the right brands. (It’s hard enough remembering to bring your own bag to the grocery and metal straw to the bar!) Before I could finish typing a half-apology for the high-maintenance eco request, Clea had already sent me shoppable links for chic, eco-friendly items. 

Overall, the styling session with Wishi was very rewarding. I now save a lot of time getting ready.  Clea created virtual mood boards and virtual outfits for me, which I reference before I get dressed; and I feel good when I put on the clothes because I’m excited about the outfits. This new routine takes 10 minutes tops and is really fun.

Will you book your Wishi stylist again?

Yes! It’s going to be a seasonal thing. Rather than throwing money at fast-fashion, I’m moving part of that budget into styling sessions. I can’t wait to share with Clea the items I have invested in for the season, my lifestyle updates, and then let her work her magic. It’s such a fun and worthwhile investment not only in my closet but in myself. I appreciate how passionate the Wishi stylists are about providing a personal experience.

Clea also styled me for New York Fashion Week September 2018 in classy but fun fashion week street style.

Entrepreneurs Can Learn From Facebook’s Mistakes

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Mark Zuckerburg’s Congressional hearings, the power of Facebook as an advertising vehicle, the affect Facebook had on national elections…there is so much to digest when it comes to the news about Facebook. It’s only a matter of time before business schools write “mandatory reading” case studies, and Aaron Sorkin produces the sequel to The Social Network.

The Workville team is paying close attention to it all. We decided to break down Facebook’s rise and mistakes from our own angle. What are the key lessons entrepreneurs should learn from Facebook’s mistakes? 

Aaron Sorkin The Social Network movie poster image about Facebook

Founded in 2004, Facebook’s mission statement was to make the world more open and connected. Facebook now has more than 2 billion active users internationally. Mark Zuckerburg pioneered the social media industry and with it, the advent of targeted advertising algorithms. Facebook has since skyrocketed from a social network to internet dominance. Meanwhile, Facebook made the same mistakes repeatedly but never implemented a system of checks and balances. Repeated mistakes become monumental errors, which they are now facing in court. Here is a timeline of their biggest mistakes, and how it all adds up:

2004: Facebook establishes the mission statement “Facebook’s mission is to give people the power to share and make the world more open and connected.”

The Problem: As summarized by Tech Crunch, this mission statement  “had one fundamental flaw: it didn’t push for any specific positive outcome from more connection. Technically, it could encompass digital voyeurism via the News Feed, trading in-person friendship for online acquaintanceship or the filter bubbles and echospheres that have further polarized the United States.”

2007: Facebook introduced the tracking program Beacon, an innovative way to use their technology across websites. This enabled fifty Million Facebook users’ activities to be tracked on other websites (Travelocity, Fandango, The Knot, Overstock.com, and so on). Users purchasing behavior was then posted on their Facebook newsfeed.

The Problem: Beacon tracked behavior without clearly asking for user approval This violated Facebook’s terms and conditions, and basic consumer privacy. So much for that surprise vacation booked on Travelocity or that surprise birthday gift purchased from Overstock.com…

Facebook apologized for the release and recalled Beacon.

2008: OpenID is introduced, enabling users to sign into other sites with Facebook credentials. OpenID is so user-friendly that it became hugely popular, helping skyrocket Facebook’s internet dominance.

With the success of OpenID, Facebook decided to also make the “like” button available on other sites. The “like” button is twofold, it’s fun and it tracks individual browsing history across these sites. Even for non-Facebook users.

Next, a year after OpenID’s successfully launch, Facebook added another update in which users profiles were public by default, and could be searched by anyone.

The Problem: Behavior tracking and making private profiles public violates privacy. In 2012 Facebook settled with the FTC, implementing a privacy policy which a) asks users permission before broadly sharing their information and b)enforces third-party privacy audits for a duration of 20-years. The regular audits were put into effect to prevent Facebook’s habit of “share first, ask later”.

2013: 6 million Facebook users had their contact information, including phone numbers and emails, inadvertently exposed. Even non-Facebook users had their contact information exposed if it had been listed in their friends’ contact information.

Facebook issued an explanation; they experienced a bug that led to the data breach. Here is a snippet of their response: “It’s likely that anyone who saw this is not a stranger to you.”

The Problem: Users did not know that Facebook inadvertently stored contact information they shared with other websites. More importantly though, once the mistake happened, the response was remarkably pragmatic and unapologetic.

To take a page from Elon Musk’s recent tweet about Tesla errors. “Yes, excessive automation at Tesla was a mistake. To be precise, my mistake. Humans are underrated.” Or in the case of Facebook, excessive innovation without consideration is a mistake. Empathy is underrated.

2016: Facebook miscalculated performance metrics of the videos published on their platform, inflating the average amount of time videos were viewed.

Facebook Advertising dollar graph

https://techcrunch.com/2018/04/25/facebook-q1-2018-earnings/

The Problem: In 2015, Facebook announced that they made-up 19% of the $70 billion mobile advertising spend worldwide. This means 19% of the market reviewed inflated metrics, resulting in skewed analytics, decision-making, and ad-spends.

2017: Facebook discovered tens of thousands of fake accounts created on their platform. Facebook introduced a news feed for publishers, but through this feed viral fake news spread faster than real news. Facebook sold users data, without consent, to the political data firm Cambridge Analytica, which was then used to create targeted political ads.

Whoa. 2017 is one big problem year.

Problem #1: Fake People. Facebook deletes tens of thousands fake accounts that were inflating the number of “likes” on news outlets. This was determined during the run-up national elections in France and Germany.

Similarly, in the US, Facebook nixes millions of fake “likes” and followers that targeted news outlets. USA Today alone lost nearly six million overnight. The FBI is now involved in identifying the source of fake accounts, and the spam purpose behind these accounts.

Problem #2: Fake News. Facebook rolls out a new feature; publishing news stories. The sources though are not vetted – fake election news stories outperformed real ones. Many of the viral fake election stories were run out of Russia.

Facebook revealed that during the U.S. presidential campaign, it unwittingly sold about $100,000 of ads to fake accounts linked to Russia. The ads were estimated to have reached as many as 126 million people. In response, Facebook rolled out a tool to allow users to check who’s behind the ads.

Facebook fake news line graph

Problem #3: Cambridge Analytica acquired data on 50 million Facebook members. The data was subsequently used to develop “psychographic” profiles, and create targeted political campaigns, which were used in the U.S. presidential campaign.

In the acquisition of detailed data by Cambridge Analytica, privacy policies are once again violated.  Facebook did not properly vet the data deal and the integrity of their new partner company.

In sum, the leadership and technology mistakes made by a young company were never corrected, and so, the molehill grew into the mountain. Now, Facebook is on trial for what can be summed as astronomical negligence at the cost of users privacy, advertisers dollars, and national elections.

Taking the entrepreneurial perspective – course correcting internal processes while simultaneously scaling new technology from startup to unicorn, well, that is a hefty challenge. Therefore, the biggest takeaway for entrepreneurs is simple: do not wait until unicorn status; learn and improve as you go so that challenges and changes are surmountable. Build your company with the most important foundation of all, integrity.

For Facebook, this means the lessons they should have learned are to invite users to have a say in major upgrades/platform changes, create internal checks and balances, vet partner companies, and act with integrity. 

Here’s the Workville commitment to our coworking members:

  1. Major updates and upgrades are member-approved. We run big decisions by our members first.

In the example of Facebook, surely someone would have said “bad idea” if they had run Beacon tracking by anyone outside of their internal team.

  1. Integrity is more important than the rush to market.

Facebook was a young company when they introduced Beacon technology. Rather than learning from the mistake though, they did it again. Introducing the “like” button across sites was a similar violation of member privacy. This rush to market, aka do first and ask later,  exploits implicit trust between customers and company.

3. Act with empathy. This is a big one for Workville.

We add improvements to the member experience by first asking what they want, and then backing into the “how can we make this happen”.

Data guides decisions, but we also take the time to listen. Too much data creates a disconnect between what the member is actually feeling and why. Data can also be skewed by unreliable sources (or in the extreme version of Facebook – skewed, unqualified, and even fake sources.)

With the launch of OpenId Facebook had the capability to make private profiles public, but that doesn’t mean anyone liked it or wanted it.

Mistakes happen, but what happens next is character defining. For us, it’s important to acknowledge, apologize, and course correct.

In Facebook’s case in which 60 million phone numbers being inadvertently revealed, a proper apology is due. Saks Fifth Avenue exemplifies how to act on a proper apology when a mistake does happen.

4. Commitment to the member experience.

This means we vet every partner company to ensure they align with the Workville mission.

Every decision remains steadfastly centered around our goal of creating a happy, productive, workspace for New York City’s thought leaders.

Email info@workvillenyc.com to learn more about Workville’s commitment to their members.

Workville NYC Coworking Space entpreneurs

Fortune 500 companies embrace Coworking

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Coworking has achieved a new level of disruption to the commercial real estate industry.

According to a Q3 Occupier Survey published by brokerage firm CBRE, 44% of corporations use a form of flexible office space solutions. Brokerage firm JLL projects that by 2020, 30% of all office space will feature flexible terms and open layout design. Flexible work schedules and financial incentives are spurring this change, as well as productivity advantages of working in a collaborative, innovative environment.

This is a huge evolution from when the industry began in 2008. Ten years ago coworking spaces were little-known, fledgling operations. The perception was that it was a millenial-driven trend of affordable office space for freelancers and small start-ups.

Now companies like Microsoft, IBM, and Barclays are backing incubators and leasing offices in coworking spaces. There is a clear benefit to funding incubators – it provides direct access to ideation, innovation, and talent. Coworking space offers similar benefits. Teams accustomed to internal office politics can now be immersed in the creative energy of dynamic coworking spaces, which leads to innovation and networking with leading disruptors.

The shared cost-benefit of coworking is also a driving force in its exponential growth. Shared workspace makes sense for any company entering a new market. From Fortune 500’s to startups, expansion strategies usually start with small, agile teams. Agile growth plans require flexible office space and low overhead. Brokreage firm, Colliers, sites flexible shared office space as a 25% savings on rent alone. There is, of course, the additional savings from the shared amenities.

Coworking space design is also leading innovation, with floorplans that emphasize human-centric design to generate collaboration. Or more simply, sometimes employees just want to move around during the day to keep their energy fresh and productivity levels high.

The question is – how well do corporate personalities and entrepreneurs mix together in one workspace?

Workville’s midtown coworking space bridges the gap between leading startups and corporations. Experienced entrepreneurs and founders choose the Workville shared space.

Having previously held executive-level corporate positions, or previously launched a startup that was acquired by a corporation, Workville’s members are well connected. They embrace coworking for the entrepreneurial spirit it fosters. Ideation and innovation are driven by an inherent love for problem-solving. Entrepreneurs see industry gaps and enjoy pushing the limits in order to pioneer solutions. In addition, experienced entrepreneurs understand the value of knowledge, resources, and mass market appeal that corporations offer.

Workville’s welcoming workspace fosters the synergy between growth stage startups, Fortune 500 companies, and the Venture Capitalists funding startups. Workville achieves this by maintaining the very essence of NYC’s tech scene – a shared, friendly experience with an incredibly smart, tight-knit community in which everyone’s value is appreciated.

workville nyc coworking space lounge area

Email info@workvillenyc.com to learn more about Workville’s ecosystem of industry leaders.

How Millennials Created CoWorking

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Workville coworking spaceCoworking spaces have become a big thing for ALL ages, and the first choice for many millennials.

In 2007, the United States had only 14 registered coworking spaces. The number has since skyrocketed, with over hundreds of thousands of coworking spaces opening across the globe, which equates to over 1.7 million choosing shared office spaces. With the numbers steadily increasing at a 41% compounded annual growth rate, all eyes are now on coworking. So, how did millennials kick-start this coworking trend?

  1. Choosing small enterprise or startups versus corporate – Unsure of the job market and unsatisfied with traditional job descriptions, many millennials choose startups or freelancing. Coworking spaces support their flexible lifestyle – offering cost-effective, flexible membership terms. Traditional commercial real estate leases are a daunting, long-term three – five-year commitment. Startups can scale and downsize at the drop of a hat, so the idea of a long-term commitment does not match the needs of their business model.
  2. Millenials embrace the shared economy – Shared offices are like the best of a Netflix and Uber experience: select a service plan based on your actual needs, share the cost of service with like-minded peers, in a user-friendly, comfortable environment.
  3. Networking and mentoring – Startups and small enterprises tend to be very lean, so the shared workspace is an opportunity for cross-communication and outsourcing.  Millenials also have the opportunity to interact with more seasoned professionals but without the intimidating office politics. This creates great mentor opportunities, and for seasoned professionals, a chance to connect and learn from a generation of innovative thinkers.
  4. Productivity over office politics – Coworking members enjoy a collegiate feeling in their workspace. Working around motivated, energetic people is infectious. Creativity and drive is the norm for the coworking atmosphere, which may explain why so many successful disruptors choose coworking.

coworking space trendsVisit Workvillenyc.com midtown Manhattan coworking space to experience the new way of working. Our space supports the needs of growth-stage startups and thought-leaders.

 

 

 

New Year, New Press. Workville is Featured in TravelMag Best CoWorking Spaces!

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Nothing like starting the New Year with a feature in our favorite, TravelMag! Read below to see what they have to say about Workville’s coworking space. 

The nature of work is evolving, and one of the biggest changes is the number of self-employed and remote workers around the world. Of course, the stereotype of flat-white drinking, MacBook Air wielding hipsters huddled in cafes and coffee shop will be hard to shift, but one way in which freelancers are gaining a more ‘professional’ reputation is through the proliferation of co-working spaces, which can now be found in most major cities. At these venues, so-called communal desks and private offices are available for hourly, daily, monthly or annual rent, either for individuals or small companies, who then have access to all of the location’s amenities, as well as the chance to meet like-minded workers too.

Rated the number one Best Coworking Space in New York by Yelp, Workville has built a reputation for fostering the city’s most talented growth-stage startups. It is also one of the most luxurious co-working locations in the city, featuring spacious offices and open desks, along with sumptuous private terraces where you can kick back and relax, or even take your laptop if you prefer. With over 300 members, including a number of thought leaders and industry disrupters, this is certainly a space where people are focussed on success. The atmosphere is a harmonious mix of professional and friendly, largely due to the management team’s style which focuses on being hands-on and personable. To accommodate growing member demand, Workville recently launched a brand new floor exclusively for large-team offices with between 8 and 25 staff.

LOCATION 1412 Broadway. Members have 24/7 Access. Front Desk hours are Mon-Fri 9am-5pm. Closed Sat-Sun WEBSITE www.workvillenyc.com

Workville

Desks at the Workville co-working space (Photo: Leonardo Mascaro)

Thanksgiving Travel Tips From the Traffic Experts

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Charlie Brown Thanksgiving picture is the same sentiment as our midtown Manhattan coworking space.

Turkey for me, Turkey for you, it’s Turkey Time! It’s also time to plan ahead for the Thanksgiving commute; we’ll be departing from our Midtown Manhattan coworking space. Wherever you may be departing from, we compiled a list of traffic tips that will help you plan ahead. Tips are courtesy of data experts at Google and that handy Waze app they acquired back in 2013.

The Thanksgiving Drive…take the week off

The best travel time is Sunday at 6am, after which traffic congestion gets progressively worse.

The worst times for driving are Tuesday and Wednesday late afternoon, with traffic peaking Wednesday around 3pm. Surprisingly, traffic lightens on Wednesday after 6pm – so take the night owl route.

In New York City, traffic is the worst on the actual day of Thanksgiving, between 2 – 3pm. For anyone attending or avoiding the Macy’s Day Parade, here’s what to expect.

Best time for the return trip is Sunday; the worst time for the return trip is Saturday around 4pm.

So, based on these traffic patterns, the best option is to take off for the whole week! 😉

Charlie Brown Thanksgiving picture is the same sentiment as our midtown Manhattan coworking space.

 

 

The Thanksgiving Flight…

No surprise here, the worst time to fly is Wednesday morning and the worst day for return flights is Sunday. Data shows that Sunday’s flights are frequently plagued by delays and cancellations.

Thanksgiving Day and Monday morning are the recommended flight days – and these days also have the cheapest airfare.

 

Trains, Planes, Automobiles…

Back in May, Waze and the Port Authority announced a data sharing partnership. This means that real-time airport, bus terminal, bridge, and tunnel delays are reported on both the Waze app and the Port Authority app. Smartphones just got smarter.

For the 01%…

Private planes and helicopters are always an option too. Traffic problem solved.

If you want more tips, come visit us at our midtown Manhattan coworking space in 1412 Broadway or email us at info@workvillenyc.com! Now that travel plans are all set, we’re ready for the holiday spirit and that delicious Thanksgiving meal.

thanksgiving dinner meal that we're using our free time in our midtown Manhattan coworking space to plan for.

Streaming Netflix while you Work.

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Walk the halls of our coworking space and you’ll see some multi-taskers working on one computer, and streaming a TV show on another computer. We’re not judging, we’re impressed. It is incredible how technology changes TV watching patterns. Netflix is both the pioneer and industry leader for these changes. As of today, your Netflix subscription will also cost you a whole $1 more.

coworking space member works on one computer and watches Netflix on another computerNetflix produces hundreds of original series (House of Cards!!), and dozens of original movies, documentaries and comedy specials, which has largely attributed to their huge market share. They also smartly set expectations for the customer viewing experience, because streaming media and on-demand videos are not consistent experiences across all devices. So, as a customer, if you have that $7.99 service plan you can stream small definition on one screen at a time. $9.99 service plans enable users to stream in high definition on two devices at once. And for $11.99, users get 4K streaming and 4 devices.

Now we’re breaking the news – $7.99 plans will remain the same, $9.99 plans are jumping all the way up to $10.99 (insert wink), and $11.99 plans are increasing 16% to $13.99. Here’s where you should pay attention…the $13.99 plan is for 4K ultra HD TV and an internet connection fast enough for 4K.  It’s safe to say that Netflix is planning for the future, and they are assuming 4K will be more mainstream and in big demand sooner than we think.

Workville coworking members enjoy watching netflix and attending Netflix events like this one.

Here at Workville, our members in the coworking space are early adaptors and disruptors – we’ll let you know when 4K devices become the norm at Workville.

Feel free to contact info@workvillenyc.com if you’d like to take your own tour of our workspace.

 

wall of drones. in our NYC coworking space we know how important technology like drones are for recovery efforts.

Drones do Damage Control

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New York City is no stranger to hurricane disasters. Five years on, much of the City, its residents, and its businesses are still recovering from the devastation left by Hurricane Sandy. In the wake of Hurricane Harvey, experts rely on new technology to help rebuild: drones. Here’s how drones expedite recovery efforts, and a list of technology companies affiliated with Workville NYC’s co-working space that can also help.

drone flying in stormy gray sky as example of technology that can make a difference. Workville's NYC coworking space also has technology companies making a difference.

The FAA restricts airspace during natural disasters; drones are an exception to that rule. The FAA authorized 43 organizations in Houston to operate drones, including the following: oil and gas companies, insurance companies, media organizations, railroad, and first responders.

Drones capture a live feed so hazardous damage like collapsed infrastructure or oil and gas leaks can be analyzed from a safe distance, and experts can coordinate a response before ever entering an area. Also, for the first time ever, insurance companies are depending on live drone feeds to properly assess and handle insurance claims.

Last year, the FAA rolled out regulations for drones: drones can’t weigh more than 55 pounds, must stay 400 feet in the air, and cannot fly over densely populated areas. So this is the first time the rules and regulations have really been put to the test. Test passed. Drones are proving instrumental in speeding up recovery efforts.

Gold Sachs bar graph of drone sales projections over 8 years. Technology in NYC coworking spaces is on the rise.

 

Here at Workville, we are awed by the importance of technology in recovery efforts. Below are the companies affiliated with our NYC coworking space that are also  helpful resources:

  1. Telport Ninja – Document your home by filming a virtual tour before the storm hits, in case you need to submit an insurance claim after the storm. (Here’s an example of a virtual tour in our NYC coworking space. It’s a very detailed video experience.)
  2. Rapid SOS – Transformative technology, including wearables, can connect you to first responders and provide helpful direct data links from IoT and connected devices.
  3. Nuzzle – This is a waterproof GPS collar for your pet; the pet’s location is tracked through an app on your phone. Veterinary history can also be synced with the app, which is important for pets that are temporarily in shelters and foster care.
  4. Last but not least, while this is not affiliated with our midtown Manhattan office, we think it’s very important to know. Click here for the official FTC Hurricane guide.  

To learn more about the innovative work happening at Workville, contact us directly or click here for a tour

Travel to Bali

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Seems like Bali is the place to be these days. In our coworking space everyone’s Instagram reads like an ad for Bali’s exotic landscape and beaches.

Tanah Lot Temple is one of Bali’s most important landmarks, famed for its offshore setting and sunset backdrops. It has an ancient Hindu shrine perched on top of an outcrop of trees. This is one of the images frequently seen on Instagram feeds in our coworking space. Read more at: http://www.bali-indonesia.com/magazine/tanah-lot.htm?cid=ch:OTH:001

Here’s the tough question though, is the destination worth the travel time? Departing from our midtown Manhattan coworking office, total travel time is around 30 hours! Flights aren’t direct, the best option is a layover in Hong Kong.

An article published earlier this year in Forbes convinced us that YES, those 30 hours are worth the time. Described as experiential and luxurious, 2017 was the first year Forbes Travel Star Awards listed Bali. Tourists describe the experience as “authentic luxury”.

Turquoise map showing where Bali is and the popular travel spots in Indonesia. We are showing the image of the map to help plan our trip from our coworking space.

Hospitality is inherent to the Balinese culture: “[an] ability to read guests, think ahead and anticipate their needs.” Service is gracious, thoughtful, and personalized. Rather than “…just watch[ing] a ceremony, you are welcome to join in…Don’t be surprised if your waiter invites you home to enjoy a family meal or if a driver takes you to his temple ceremony. Openness and sharing is a key part of their culture.”

So, while we love our coworking space in NYC, we are now completely sold on this Bali trend as well. We love the idea of Bali’s open, sharing, hospitality driven culture. Since our team takes pride in creating a professional, friendly, and inspiring environment, we’re thinking the trip can classify as market research. 😉 Now, we just have to look into that airfare…

To learn more about how Workville offers a unique, personal experience in our NYC coworking space contact info@workvillenyc.com and sign-up for a tour!

 

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